Is Businessweek's Mormon Cover Art Offensive?

THE GUARDIAN
By Oliver Burkeman
Detail from Bloomberg Businessweek's Mormon cover
A controversy is already starting to brew – which was, of course, the intention – over the image on the cover of the latest edition of Businessweek. It's pegged to a story by Caroline Winter, entitled "Latter-day Lucre: How the Mormon Church Makes Its Billions", a big investigation of the church's finances. The image re-imagines "a pivotal moment" in the Mormon origin story, when John the Baptist appeared to Joseph Smith – on 15 May 1829, to be precise, though I'm not too sure of the time of day. [link]