Dallas Museum of Art Thrives With Partners and Friends
DALLAS NEWS
By Michael Granberry
TEXAS---Maxwell Anderson roared into the Dallas Museum of Art in January 2012, ushering in a new era of hope and change. A year later, the new director shuttered the DMA policy of paid general admission and instituted what he called the Friends and Partners program. And the free membership program Anderson instituted? “As of today, more than 42,000 people have signed up,” he says. Deputy Director Rob Stein followed Anderson to Dallas from the Indianapolis Museum of Art. Stein said the DMA sought to “flip membership on its head” with Friends and Partners “and really think about what it meant to encourage and drive participation with the museum.” As successful as Friends has been, Stein’s also thrilled with Partners, which seeks to recruit “partners in philanthropy.” As levels of donation grow, so do the partners’ perks. Since the program was implemented, the DMA has signed up 15,000 Partners. [link]
By Michael Granberry
TEXAS---Maxwell Anderson roared into the Dallas Museum of Art in January 2012, ushering in a new era of hope and change. A year later, the new director shuttered the DMA policy of paid general admission and instituted what he called the Friends and Partners program. And the free membership program Anderson instituted? “As of today, more than 42,000 people have signed up,” he says. Deputy Director Rob Stein followed Anderson to Dallas from the Indianapolis Museum of Art. Stein said the DMA sought to “flip membership on its head” with Friends and Partners “and really think about what it meant to encourage and drive participation with the museum.” As successful as Friends has been, Stein’s also thrilled with Partners, which seeks to recruit “partners in philanthropy.” As levels of donation grow, so do the partners’ perks. Since the program was implemented, the DMA has signed up 15,000 Partners. [link]
