Joshua Roth takes United Talent Agency into the Art world
THE NEW YORK TIMES
By Melena Ryzik
CALIFORNIA---United Talent hired Mr. Roth, a legal adviser to local art stars like Sterling Ruby and the son of Steven F. Roth, a founder of the rival Creative Artists Agency, to lead its new fine arts division and mine a new market. Seven months later, United Talent may allay some concerns with its first project: “Maurizio Cattelan: The Movie,” a documentary about that Italian artist by the filmmaker Maura Axelrod. For Mr. Roth, the documentary is the start of what he hopes will be a fruitful cross-pollination. The agency does not intend to sell paintings or sculpture; rather, it wants to broker deals like the one that resulted in a nine-minute Kanye West-Steve McQueen video screened at the Los Angeles County Museum of Art in July. [link]
By Melena Ryzik
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| Joshua Roth, at Paramount Studios, leads United Talent Agency’s fine arts division, which was created in February. Credit J. Emilio Flores for The New York Times |
