Tuesday, November 8, 2016

‘Publish or Perish’ is driving the surge in Art books

By Kito Nedo
David Hockney, Los Angeles (2016) Courtesy of Matthias Vriens-McGrath.
Art books are niche products: Hardly anyone reads them, you can’t make money with them, and anyway, there’s the Internet. And yet, more and more galleries have begun producing books. Why? The excitement surrounding David Hockney’s mammoth publication shows how important the expensive and essentially anachronistic medium of the book still is for today’s art business. With this $2,000 supersized art book Taschen has landed another coup. This might also partly explain the eagerness of big international galleries like David Zwirner, Hauser & Wirth, or Gagosian to enter the book business. [link]
Artbook at Hauser Wirth & Schimmel, Los Angeles, is four times the size of their MoMA PS1 store.