Tuesday, March 3, 2015

Former Russian province rebrands itself as a land of rich religious tolerance

THE ART NEWESPAPER
By Sophia Kishkovsky
“Everyone who comes to the Kazan Kremlin is surprised and amazed that there is an orthodox church and the Kul-Sharif mosque” in the same complex says Tatyana
TATARSTAN---Tatarstan, formerly part of the Soviet Union, has launched a campaign to rebrand itself as an ethnic melting pot where Muslims and Christians live harmoniously. The “Heritage of Tatarstan” initiative has been commissioned by Tatarstan’s President Rustam Minikhannov but has been criticised for perpetuating traditional stereotypes. The campaign has been created by Apostol, a Moscow-based PR company led by Tina Kandelaki, a well-connected television personality. [link]