Wednesday, October 3, 2018

The Frieze Art Fair is going Hollywood

THE NEW YORK TIMES
By Marisa Mazria-Katz
Frieze Los Angeles, the newest iteration of the British fair, is scheduled to debut in February. Credit: Mario Anzuoni/Reuters
Los Angeles is a place where desire, fantasy and commerce come together, yet contemporary art has traditionally been overshadowed by the star power of Hollywood. Still, the city has quietly emerged as an important contemporary art hub — a process that has been decades in the making. It’s with “a hunger to build on this already fantastic foundation,” that Frieze Los Angeles, the newest iteration of the British fair, will debut next year, says the Frieze co-founder Amanda Sharp. It is scheduled for Feb. 14-17, between the Grammy Awards and the Academy Awards. Bettina Korek, a local art impresario and founder of the Los Angeles-based arts organization ForYourArt, will be the event’s executive director. [More]
Bettina Korek, an art impresario and founder of the Los Angeles-based arts organization ForYourArt, will be the executive director of Frieze Los Angeles. She has been supporting the city’s contemporary art community for several years. Credit: Johnny Le