Exporting Enlightenment: How the Buddha Became Chinese

RUBIN MUSEUM OF ART
NEW YORK---The origins of Buddhist devotional art can be traced to its roots in India, but images and doctrine were transmitted by monks as they travelled with merchant caravans across the dangerous deserts of Central Asia on the ancient silk roads. The image of the Buddha was transformed and assimilated in China as the foreign religion of Buddhism encountered the rich and potent traditions of the Chinese cosmological past. Susan Beningson explores the introduction of Buddhism into China, the evolution of the Buddha image, and how these images may have been used in ritual worship. [link]

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This video explanation of hte transformation from the princely Buddha born of India, and how he became a stocky monk of China. Scholar argues that it's about religious marketing.

http://www.youtube.com/watch?v=9brmoRtfoSM&feature=youtu.be