Thursday, March 26, 2015

Carmaker Hyundai expected to announce 'unprecedented' museum sponsorship deal in LA

By David NG
Seated ArhatKorea, Joseon dynasty (1392-1910), 18th-19th centurySculptureMolded stoneware with underglaze blue and clear glaze. Collection of the Los Angeles County Museum of Art 
CALIFORNIA---In a deal that will be the longest corporate sponsorship in its history, the Los Angeles County Museum of Art is expected to announce Thursday a partnership with Korean automaker Hyundai, a ten-year agreement that will put a spotlight on Korean art through exhibitions and provide support for the museum's art and technology program. Neither LACMA nor representatives of Hyundai Motor Company, the Seoul-based automobile manufacturer, would put an exact dollar figure on the deal, which the museum is calling "The Hyundai Project." LACMA director Michael Govan would say only that it was in "the millions of dollars." [link]