Frieze NYC makes the case for the big business of mega art fairs
RUETERS
By Felix Salmon
NEW YORK - Cirque du Soleil is, above all else, a branding triumph: it’s transformed circus acts into something which can be proudly sponsored by Infiniti and SunLife Financial. Go to Randall’s Island right now...: instead, there’s 280,000 square feet of astonishingly trendy and expensive contemporary art. This is Frieze New York, and it’s has, in a single outing, managed to change the art world’s conception of what an art fair can and should be. But in this case, it’s not a non-profit museum which is the recipient of Deutsche’s largesse; instead, it’s a for-profit art fair, which is dedicated to making money both for its organizers and for its exhibiting galleries. [link]
By Felix Salmon
NEW YORK - Cirque du Soleil is, above all else, a branding triumph: it’s transformed circus acts into something which can be proudly sponsored by Infiniti and SunLife Financial. Go to Randall’s Island right now...: instead, there’s 280,000 square feet of astonishingly trendy and expensive contemporary art. This is Frieze New York, and it’s has, in a single outing, managed to change the art world’s conception of what an art fair can and should be. But in this case, it’s not a non-profit museum which is the recipient of Deutsche’s largesse; instead, it’s a for-profit art fair, which is dedicated to making money both for its organizers and for its exhibiting galleries. [link]
