Barclays Bank Studies Why Collectors Buy Art

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THE ECONOMIST
By S.T. Basel

It has become fashionable among economists to study the motivations of art collectors. Now Barclays Bank has generated data that proves that the art market is highly psychological and social. In a new report entitled “Profit or Pleasure? Exploring the Motivations Behind Treasure Trends”, only a tenth of those questioned said they bought art purely as an investment, whereas 75% cited enjoyment as the key. The study is based on interviews with 2,000 rich people in 17 countries. [link]

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