Divine Diamonds of India Go Contemporary

THE HINDU
By Parhathy J. Nath

Viswa & Devji jewelry setting new standard in Hindu inspired artwear

INDIA---How many times have you fought with your mother when she forced you into wearing that heavy neck piece? Traditional jewellery usually reminds us of the big fat Indian wedding and the youngsters especially, shun it as being too heavy and uncool for their casual outfits. Viswa & Devji is all set to change their minds with their latest diamond collection 'Rare 2012'. Managing Director of Viswa & Devji, S.Prem Kishan says, “Our collection is a blend of tradition and modernity. The designs are Euro-Asian, and therefore make the jewellery look contemporary. You can wear them even with western clothes.” Over 200 pieces of pendants, bracelets, neck pieces and rings ranging from Rs. 50, 000 to 50 lakhs make up the collection. [link]