Donors Who Give by Text Want to Give More, Study Finds

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CHRONICLE FOR PHILANTHROPY
By Nicole Wallace

Donors who give via text message would like to make larger gifts using their mobile phones, according to a new survey of more than 20,000 text-message donors. Eighty-five percent of the donors said they would be willing to give $25 to $50 via text. Mobile contributions are currently limited to $10 each. The study was sponsored by the mGive Foundation, the charitable arm of a Denver company that provides text-message fundraising services. Saturday is the most popular day to make mobile contributions, accounting for 29 percent of all gifts made. Tuesdays and Thursdays are the least popular days to make a text-message gift, accounting for just 7 and 8 percent, respectively. [link]

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