Religious Americans Give More, Say Researchers
THE CHRONICLE OF PHILANTHROPY
By Alex Daniels
PHILANTHROPY---The more important religion is to a person, the more likely that person is to give to a charity of any kind, according to new research released today. Among Americans who claim a religious affiliation, the study said, 65 percent give to charity. About 75 percent of people who frequently attend religious services gave to congregations, and 60 percent gave to religious charities or nonreligious ones. By comparison, fewer than half of people who said they didn’t attend faith services regularly supported any charity, even a even secular one. “If your goal is to connect with donors, it’s clear that one of the things that matters to them is their religious orientation,” says Shawn Landres, Jumpstart’s chief executive and a co-author of the report. [link]
By Alex Daniels
PHILANTHROPY---The more important religion is to a person, the more likely that person is to give to a charity of any kind, according to new research released today. Among Americans who claim a religious affiliation, the study said, 65 percent give to charity. About 75 percent of people who frequently attend religious services gave to congregations, and 60 percent gave to religious charities or nonreligious ones. By comparison, fewer than half of people who said they didn’t attend faith services regularly supported any charity, even a even secular one. “If your goal is to connect with donors, it’s clear that one of the things that matters to them is their religious orientation,” says Shawn Landres, Jumpstart’s chief executive and a co-author of the report. [link]
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