Friday, November 1, 2013

This Diwali, Light Up a Life


INDIA---Produced with support of THE HINDU, a national newspaper of India, "Light Up a Life" is a celebration of the Hindu holydays "Diwali" (Nov. 1-5, 2013), but it's also an inspiring public service campaign. "Very touching, beautifully done social responsibility film about corneal blindness," said Anindo Ghosh. "Will bring tears to the eyes of even the most jaded viewers and inspire them to pledge their eyes." The concept and story for one such campaign was to generate support to fight corneal blindness in India, and was directed by Oindrila Ghosh, Founder, Lateral Images.