Pop-Up Stores Find Short-Term Rentals With Storefront Website
THE NEW YORK TIMES
By Joshua David Stein
NEW YORK--When Kanye West brought his Yeezus tour to New York last month, he needed somewhere to sell his merchandise. Instead of a concert booth, he opened a pop-up shop at 355 Bowery and sold $35 snapback hats and $20 tote bags. Lost in the hype was how the store came together. Instead of a traditional real estate agent, Mr. West’s team turned to Storefront, an online start-up that connects store owners and landlords with retail spaces they wish to rent out for short terms with artists, brands and boutiques in need of temporary quarters. “It’s like Airbnb, eBay and Uber rolled into one,” said David Bell, a professor of marketing at the Wharton School of the University of Pennsylvania. “Storefront matches excess capacity with the demand for capacity in an efficient and scalable way.” [link]
By Joshua David Stein
NEW YORK--When Kanye West brought his Yeezus tour to New York last month, he needed somewhere to sell his merchandise. Instead of a concert booth, he opened a pop-up shop at 355 Bowery and sold $35 snapback hats and $20 tote bags. Lost in the hype was how the store came together. Instead of a traditional real estate agent, Mr. West’s team turned to Storefront, an online start-up that connects store owners and landlords with retail spaces they wish to rent out for short terms with artists, brands and boutiques in need of temporary quarters. “It’s like Airbnb, eBay and Uber rolled into one,” said David Bell, a professor of marketing at the Wharton School of the University of Pennsylvania. “Storefront matches excess capacity with the demand for capacity in an efficient and scalable way.” [link]
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