Friday, April 17, 2015

$52 Million Push to Help Arts Institutions Find New Audiences

By Mike Boehm

The Los Angeles Philharmonic, Pasadena Playhouse and La Jolla Playhouse will get a collective boost of $1,425,000 for their efforts to mint new fans in the coming two years, and they've qualified for a second round of grants to carry the effort into 2019. The three Southern California groups are among 26 nonprofit performing arts organizations nationwide tapped by the New York City-based Wallace Foundation, which plans to spend $52 million over six years in hopes of turning more Americans into arts aficionados. [link]