Thursday, June 25, 2015

For Ramadan, fashion retailers are courting the muslim shopper

THE NEW YORK TIMES
By Ruth La Ferla
The “Ramadan Edit” from Net-a-Porter, which last month heralded Ramadan with a selection of garments and accessories.
Mr. [Tommy] Hilfiger is among the latest in a handful of designers and merchants seeking to capitalize on the advent of Ramadan, the holiest month of the Islamic lunar calendar. (It ends this year on July 17.) A time of fasting and contemplation alternating in the evenings with festive gatherings of family and friends, it has emerged in recent years as a month of extravagant spending that is rivaled, some say, only by Christmas. One thing is certain: Such appeals to a deep-pocketed segment of the Muslim community have rarely been more pointed or direct. [link]