Wednesday, July 15, 2015

Lifestyle stores market to modern Muslims celebrating end of Ramadan

THE TORONTO STAR
By Noor Javed
Custom dolls are shown at Salam Shop in Mississauga. Aaron Harris/Toronto Star
CANADA---Anyone looking for an Eid card to celebrate the end of Ramadan would be out of luck, if it wasn’t for a number of Islamic lifestyle stores recently popping up around town. Among them is the Salam Shop, a small boutique situated in a large strip mall on the outskirts of Mississauga, which is tapping into the growing niche market. Sudduf Wyne, an engineer turned entrepreneur, opened the store in February, in the hopes of promoting the “beauty that exists within Islam.” But there’s another more practical goal: to cater to young Muslims looking for lifestyle products as a way to celebrate and normalize their faith. [link]