Friday, December 11, 2015

Pantone’s Color(s) of the Year reflect gender equality and fluidity

THE NEW YORK TIMES
By Vanessa Friedman
For the first time, Pantone chose a blend of two colors: Rose Quartz (a kind of mineral pink) and Serenity (a light blue).
What’s in a shade? If you are Pantone, the “color authority” and the dominant color trend forecaster, and you get to choose a “color of the year” every year, potentially a lot. For the first time, it’s a blend of two colors: Rose Quartz (a kind of mineral pink) and Serenity (a light blue). Explaining the choice, the company cited “societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.” [link]
On the company’s website, the colors flow seamlessly into each other so that it’s impossible to tell where one begins and the other ends.