Wednesday, March 1, 2017

His art is on the Oxxo shelves. Keep your receipt.

THE NEW YORK TIMES
By Jori Finkel
The artist Gabriel Orozco in the Kurimanzutto gallery in Mexico City, which he turned into a well-stocked and fully functioning Oxxo convenience store. Credit Adriana Zehbrauskas for The New York Times
MEXICO CITY — It began as a friendly gesture. About five years ago, the artist Gabriel Orozco started printing colorful stickers that mimic the geometry of his abstract paintings: semicircles and quarter-circles in red, gold, white and blue. He plastered the patterns on the back of his iPhone and did the same for friends as small gifts. Now this artist, so acclaimed that he was able to sell an empty shoe box to the Museum of Modern Art, is about to find out how much his colorful art objects are worth to the public. For his newest project, which opened here on Wednesday, Feb. 8, he has transformed the Kurimanzutto gallery into a fully stocked and operating Oxxo convenience store, complete with cash registers, clerks, a coffee counter and the usual mix of candy, condoms, soda and toilet paper. Except that Mr. Orozco has added his own colorful logos to an array of 300 goods, from cans of Dos Equis beer and Jumex juice to packs of Camel cigarettes and Orbit gum — with all products for sale. [link]

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