Crayola’s miraculous new superblue crayon is named #Bluetiful

ARTNET NEWS
By Sarah Cascone

Crayola’s World Record-setting crayon was unveiled in celebration of the naming of Bluetiful, a new shade based on the recently discovered YInMn Blue. Courtesy of Bennett Raglin/Getty Images for Crayola.

The newest addition to crayon boxes everywhere is Bluetiful. The color, inspired by YInMn Blue, the new blue pigment accidentally discovered in 2009 by chemist Mas Subramanian and his team at Oregon State University (OSU), was christened by Crayola at a colorful press conference in New York City on Thursday morning. “Because our company is all about creativity and innovation… introducing a new shade based on this pigment just seemed like a natural next step,” Melanie Boulden, senior vice president of marketing at Crayola, told artnet News at the unveiling. [More]