The 7 deadly sins of PR
The 7 deadly sins of PR (2010 edition)
RAGAN.COM
By Michael Snyder
In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls
A few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds of times over the past quarter century, I replied: “Just like a company’s brand and reputation, every corporation has public relations, whether they want it or not. The only question is whether they want to strategically direct it or let it drift on to the rocks.” (Read Entire Post)
RAGAN.COM
By Michael Snyder
In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls
A few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds of times over the past quarter century, I replied: “Just like a company’s brand and reputation, every corporation has public relations, whether they want it or not. The only question is whether they want to strategically direct it or let it drift on to the rocks.” (Read Entire Post)
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