How to Rebrand Islam? Try Asking an Israeli
JEWISH CHRONICLE ONLINE
By Toby Axelrod
UNITED KINGDOM---Irked by stereotypes of aggressive Muslims poised to impose Sharia law on the world? Blame branding. At least, that is what Israeli artist Dana Yahalomi is claiming in her project, Rebranding European Muslims. In an experiment designed to highlight the power of commercial and political branding, Ms Yahalomi, 30, launched a competition for branding agencies to create new images or slogans that might affect popular views of Muslims in Europe. The winning proposal, “Look Twice”, was a typography-based campaign combining Arabic fonts and Latin letters, designed by the Austrian branding firm Demner, Merlicek and Bergmann. [link]
By Toby Axelrod
UNITED KINGDOM---Irked by stereotypes of aggressive Muslims poised to impose Sharia law on the world? Blame branding. At least, that is what Israeli artist Dana Yahalomi is claiming in her project, Rebranding European Muslims. In an experiment designed to highlight the power of commercial and political branding, Ms Yahalomi, 30, launched a competition for branding agencies to create new images or slogans that might affect popular views of Muslims in Europe. The winning proposal, “Look Twice”, was a typography-based campaign combining Arabic fonts and Latin letters, designed by the Austrian branding firm Demner, Merlicek and Bergmann. [link]
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