Making Cash in the Business of Rites and Rituals
THE HINDU | BUSINESS LINE
By G Naga Sridhar
INDIA---Achanta Sai Kumar, first-year MBA student, is making the best use of his knowledge in traditional rituals. On Sundays and holidays, he works – making a quick buck by performing last rites. Sai Kumar belongs to a breed of priests who conduct religious rituals, especially death ceremonies, for the fast-paced urban world that has no time or the wherewithal for such ceremonies. “There has been a strong demand for these services in urban areas as many cannot conduct these rituals in their houses like before,” said Rajya Lakshmi, who runs Gayatri Seva Sadan here along with her husband, Swamy. [link]
By G Naga Sridhar
INDIA---Achanta Sai Kumar, first-year MBA student, is making the best use of his knowledge in traditional rituals. On Sundays and holidays, he works – making a quick buck by performing last rites. Sai Kumar belongs to a breed of priests who conduct religious rituals, especially death ceremonies, for the fast-paced urban world that has no time or the wherewithal for such ceremonies. “There has been a strong demand for these services in urban areas as many cannot conduct these rituals in their houses like before,” said Rajya Lakshmi, who runs Gayatri Seva Sadan here along with her husband, Swamy. [link]
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