Next Normal: Viacom Measuring Distrust of Religions by Global Millennials
PARLIMENT OF RELIGIONS
The average percentage of global youth trusting religious leaders is now in the single digits. This “mass exodus” is becoming a pervasive challenge for a lion’s share of the world’s major faith traditions while leaders grapple, struggle, and investigate. Even framing the issue is problematic and poses controversy. So how can the claim religious leaders are performing best in South Africa to connecting to youth be considered credible? Viacom International, the media corporation owning MTV networks and numerable communications platform is spearheading an ambitious research endeavor. “The Next Normal” plans to be the largest, sharpest, and most comprehensive survey of Millennials (Gen-Y, predecessors to “Digital Natives) in the world. [link]
The average percentage of global youth trusting religious leaders is now in the single digits. This “mass exodus” is becoming a pervasive challenge for a lion’s share of the world’s major faith traditions while leaders grapple, struggle, and investigate. Even framing the issue is problematic and poses controversy. So how can the claim religious leaders are performing best in South Africa to connecting to youth be considered credible? Viacom International, the media corporation owning MTV networks and numerable communications platform is spearheading an ambitious research endeavor. “The Next Normal” plans to be the largest, sharpest, and most comprehensive survey of Millennials (Gen-Y, predecessors to “Digital Natives) in the world. [link]
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