Indiana's Marriage Squabble May Draw Big Bucks
ALPHA OMEGA ARTS
By Ernest Disney-Britton
INDIANA---Who is the big winner in Indiana's 2014 voter referendum on the Freedom to Marry? One group: Broadcasters. While supporters, such as Westboro Baptist Church says it will protest children and a society imperiled by moral decline, opponents such as the Evangelicals at LifeJourney Church say it's an assault of family unity and big corporations, such as Lilly, Inc. say it will hurt business. Whatever your take on it, the imagery will be fierce and the revenues strong on television and radio stations. According to the Indianapolis Business Journal, "Six issue-ads campaigns---from immigration reform to gun control---in the first half of this year reaped WTHR-TV(NBC) over $373,000." IBJ added, that according to Rick Sutton, who is part of a coalition of groups called Freedom Indiana, groups in Minnesota spent $15-$18 mission on messaging. Is that money well spent? It's certainly great money if you are a broadcaster.
By Ernest Disney-Britton
INDIANA---Who is the big winner in Indiana's 2014 voter referendum on the Freedom to Marry? One group: Broadcasters. While supporters, such as Westboro Baptist Church says it will protest children and a society imperiled by moral decline, opponents such as the Evangelicals at LifeJourney Church say it's an assault of family unity and big corporations, such as Lilly, Inc. say it will hurt business. Whatever your take on it, the imagery will be fierce and the revenues strong on television and radio stations. According to the Indianapolis Business Journal, "Six issue-ads campaigns---from immigration reform to gun control---in the first half of this year reaped WTHR-TV(NBC) over $373,000." IBJ added, that according to Rick Sutton, who is part of a coalition of groups called Freedom Indiana, groups in Minnesota spent $15-$18 mission on messaging. Is that money well spent? It's certainly great money if you are a broadcaster.
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