Nation's First "Free" Museum Membership Program is a Hit in Dallas
ALPHA OMEGA ARTS
TEXAS---The Dallas Museum of Art announced that it has enrolled nearly 50,000 visitors in its DMA Friends membership program since its launch on January 21, 2013. The nation’s first free museum membership program is available to anyone who wishes to join, and focuses on activating engagement with the Museum and building long-term relationships with visitors. The DMA’s emphasis on creating meaningful arts experiences and an open and welcoming environment has expanded its audience base, with 95.4% of Friends self-identifying as new members at the Museum. In September 2013, the DMA announced that it had received $450,000 from the Institute of Museum and Library Services (IMLS) to support the research and expansion of a platform of engagement based on the Museum’s Friends membership program to three partner institutions: Denver Art Museum, Los Angeles County Museum of Art and Minneapolis Institute of Arts.
TEXAS---The Dallas Museum of Art announced that it has enrolled nearly 50,000 visitors in its DMA Friends membership program since its launch on January 21, 2013. The nation’s first free museum membership program is available to anyone who wishes to join, and focuses on activating engagement with the Museum and building long-term relationships with visitors. The DMA’s emphasis on creating meaningful arts experiences and an open and welcoming environment has expanded its audience base, with 95.4% of Friends self-identifying as new members at the Museum. In September 2013, the DMA announced that it had received $450,000 from the Institute of Museum and Library Services (IMLS) to support the research and expansion of a platform of engagement based on the Museum’s Friends membership program to three partner institutions: Denver Art Museum, Los Angeles County Museum of Art and Minneapolis Institute of Arts.
