Wooing a New Generation of Museum Patrons: The Young Collectors

THE NEW YORK TIMES
By David Gelles

A Young Collectors dinner at the Guggenheim. Exclusive events
for young donors help museums cement ties with new benefactors.

NEW YORK---Across the country, museums large and small are preparing for the eventual passing of the baton from the baby boom generation, which for decades has been the lifeblood not only of individual giving but of boardroom leadership. While charitable giving in the United States has remained stable for the last 40 years, there is reason for concern. Boomers today control 70 percent of the nation’s disposable income, according to data compiled by the American Alliance of Museums. Millennials don’t yet have nearly as much cash on hand. And those who do, the alliance found, are increasingly drawn to social, rather than artistic, causes. [link]