Tuesday, April 21, 2015

A new book attempts to reconstruct Steve Jobs, one of the world’s most celebrated inventors

THE ECONOMIST
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. By Brent Schlender and Rick Tetzeli. Crown Business; 464 pages; $30. Sceptre; £25.
“NEAR-DEATH experiences can help one see more clearly sometimes,” said Steve Jobs. He was speaking about struggling companies. Yet he could easily have been talking about his own life. In 1985 Mr Jobs was pushed out of Apple Computer, the firm he had helped found, only to return after a decade away. In doing so, he mounted one of capitalism’s most celebrated comebacks. Mr Jobs’s own professional “near- death” experience helped him learn new skills that enabled him to become probably the most visionary innovator of his time, according to a new book by Brent Schlender and Rick Tetzeli, two business journalists who have long covered America’s tech industry. After Mr Jobs’s explosive temper and meddling ways had led to his expulsion from the company, he spent years working in the wilderness, away from the spotlight. [link]