DC's new Bible museum could change the museum business

THE WASHINGTON POST

By Philip Kennicott

The $500 million Museum of the Bible opens this weekend. (Essdras M Suarez/for The Washington Post)

WASHINGTON, DC---When the Museum of the Bible opens this weekend, it will set a new standard for how this country’s museums fuse entertainment and education. It is rich in content, stocked with historic treasures and carefully plotted to appeal to audiences of all ages. It brings to museum design the sophisticated marketing intelligence of the Oklahoma City-based Green family, who have used a fortune made from the Hobby Lobby retail chain to promote evangelical Christian causes. Their latest venture is a museum that offers a one-stop-shopping cultural experience, with history, art, architecture, theater and music conveniently packaged under one roof. [More]